Vivid's Bright White Gel Paste is a professional-grade edible food colouring designed to enhance icings, batters, and doughs with pure, vibrant white.

Mix it into buttercream to neutralise butter's natural yellow undertones and achieve crisp pastel shades—think soft pink, sky blue, and delicate lavender.

Use it in royal icing to minimise colour bleeding and reduce the translucency of egg whites.

Overshot the colour intensity? A touch of white brings bold hues back into balance, saving you time and ingredients.

Certified vegan, halal, kosher, and gluten-free.

(Water based - not suitable for chocolate, but great for royal icing, meringue, cake batters, buttercream, fondant, gumpaste, cream etc)